Merely a decade ago, IT services were at a nascent stage of growth. With businesses not having even a hint of what is about to come in the next 9, 10 years, the processes were running along traditional lines, with no room for innovation and growth. Organizations were not cognizant of the advantages that the IT services like User Interface, User Experience, Cloud Services, DevOps and others possessed, hence rendering them stagnated.
However, just a decade in and we are witnessing the miracles of IT services with respect to business growth. Specifically, ‘User Interface’ and ‘User Experience’ stand at the forefront of this revolution. Dull app interface, combined with latency, hindered business operation in digital realm as clients were not satisfied with these dull and boring features, preferring instead to remain on physical space.
With the advent of up-and-coming technologies and people becoming a bit more comfortable with the digital tech, the first thing they sought was an excellent interface and experience on the app, hence began a period in which UI/UX was (and remains to this day) the most prominent among the IT services.
However, one segment of companies hasn’t been able to catch up to this trend of UI/UX particularly well. A deeper analysis reveals that most of the startups haven’t been able to swim in this tide of UI/UX, hence their ability to compete with traditional businesses has diminished even further. According to a recent study conducted in 2022, approximately 65% of startups still struggle to optimize UI/UX effectively, limiting their ability to capitalize on the potential offered by digital markets.
What that in mind, let’s discuss some of the reasons as to why UI/UX is crucial to the success of a startup.
1) Enhances User Engagement
A dull app interface is like stepping into a distasteful eatery, where the presentation leaves much to be desired. In contrast, an interactive UI/UX resembles a beautifully curated dish that forces you to take a bite. Now, if you were a regular person, which one would you prefer? Naturally, the visually appealing one, even if its taste isn’t extraordinary.
The same principle applies to app interfaces and user experiences. A lackluster UI/UX can quickly distract users from exploring the app’s impressive features. Even if an app performs like a well-oiled machine, neglecting its UI/UX can be a grave mistake. A frustrating app interface can be enough to dampen user engagement.
For startups, winning over users is the goal. It’s the engagement from users that lays the foundation for future success. So, startups should prioritize their user interface and experience, which ultimately can transform them into a formidable brand in the competitive market.
2) Customer Satisfaction: A Priority Above All
What matters most to startups? The immediate answer is undoubtedly ‘The Customer’. Customers hold the top priority for every business, especially for startups striving to establish themselves in the market.
In this context, achieving customer satisfaction becomes the goal, as a contented customer is more likely to view the business positively. Now, you might wonder, “What does UI/UX have to do with customer satisfaction?” It’s nothing extraordinary, just enhancement in the overall experience and visual appeal to the customer. Imagine using an app with a clunky and slow interface, which can lead frustration to build up gradually.
To keep customers happy and satisfied, focusing on UI/UX becomes the foremost priority for startups. An intuitive and pleasing UI/UX design can create a smooth and enjoyable experience, leading to higher levels of customer satisfaction.
3) A Sharp Slide in Development Costs
For startups, being economical and thrifty is a well-known survival strategy. With few established clients and the potential for significant expenditure, even the slightest risk can pose a threat to their business. As a result, saving money becomes a necessity for them.
User interface and experience provides one such avenue for them to reduce the product development cost. By investing in a well-thought-out UI/UX design from the outset, startups can mitigate the risks of costly redesigns and reiterations later in the development process. Such a step not only streamlines the development process but also helps in avoiding unnecessary expenses down the road.
An app having a well-designed UI/UX runs smoothly, leading to fewer complaints and support requests from users. Happy users are more likely to stick with the app, which consequently reduces the need to spend a lot on getting new users.
4) First Impression is Last Impression
The proverb “First impression is the last impression” resonates perfectly when it comes to app interface and user experience. Imagine a user lands on your app’s homepage for the very first time. If the interface appears dull, boring, and is slow to respond, there’s a high probability that the user may never return, leading to disengagement. This initial encounter holds immense importance for a startup as it can make or break its chances of survival in the competitive market.
A well-crafted UI/UX, on the contrary, entices the users to explore further and stay engaged. This initial positive encounter sets the tone for the entire user journey and can result in increased user retention, loyalty, and positive word-of-mouth recommendations.
The first impression is not just a fleeting moment; it can be the key to unlocking the full potential of your startup.
5) Convert Strangers to Loyal Customers
Conversions are to a startup what blood is to the body, i.e., the most essential element for its survival and growth. Converting website visitors to potential customers is a hard task, given that building trust with potential clients takes time and effort. However, with smart decisions and a user-centric approach, startups can transform complete strangers to one of their most loyal customers.
A well-crafted user interface and a seamless user experience is one of those smart decisions. By prioritizing UI/UX design, startups can create an app or website that is not only visually appealing but also intuitive and enjoyable to use. When users find an app easy to navigate and interact with, they are more likely to delve deeper, engage with content, and take desired actions – be it signing up, making a purchase, or completing a form. This user-centric approach ultimately comes handy in winning the customers’ loyalty and trust.
Do You Know
At Veroke, we understand the profound impact of User Interface and Experience on streamlining your business processes and transforming the destiny of your startup. Thus, we are here to cater to all your UI/UX requirements. Our team of adept designers possesses the essential tools and expertise to craft app interfaces that align perfectly with your unique needs and preferences. Get in touch with us today and set your startup on the path to a successful future.