Launching a Region-First Financial Wellness Platform to Digitize Employee Saving Plans in Saudi Arabia
TL;DR
- Thrift Plan set out to digitize private retirement savings in Saudi Arabia by offering workplace savings plans as an employee benefit.
- Veroke designed and developed mobile apps and a web platform from the ground up using a hybrid development approach tailored to fintech regulations.
- The platform automates employee contributions and employer matching, making it easy to track savings and project long-term returns.
- Within 12 months of launch, the app was adopted by 30+ enterprise clients, processed over SAR 15 million in savings, and won the Harvard Arab Conference Startup Award.
Thrift Plan’s Key
Performance Metrics
SAR 15M+
Total contributions processed in the first year
30+
Enterprises onboarded within 12 months
20K+
Registered employee accounts
Winner
Harvard Arab Conference Startup Award
The Problem: A Savings Gap in the MENA Workforce
Across the Middle East, employees in the private sector have limited access to employer-based retirement programs. Traditional social security systems were never designed to meet long-term financial needs, and most workers lacked the tools or incentives to save.
The platform was launched to solve this gap. The vision was clear: introduce 401k-style workplace saving plans that combine employee contributions with corporate matching, creating a long-term benefit structure for private companies.
However, building such a platform in a fintech-regulated environment with zero precedent in the region came with challenges.
The client needed a reliable tech partner with experience in both fintech product development and regulatory compliance.
The Solution: Building a Compliant, Scalable Savings Platform
Veroke was brought in as a strategic development partner to lead the product from concept to launch. The goals were to:
- Build secure mobile and web apps for employees and employers
- Enable automated contribution tracking and financial reporting
- Ensure full compliance with Saudi financial data laws
- Design intuitive experiences to drive adoption among non-technical users
- Support Arabic and English from day one
Our Transformation Strategy
1. Dual-Track Development Strategy
- We initially adopted Agile sprints to explore MVP features, but shifted to a hybrid model to accommodate evolving compliance needs.
- This helped us maintain both speed and predictability across development stages.
We embedded intuitive calculators and retirement projections so users could visualize long-term benefits and remain motivated to save consistently.
2. Full-Stack Fintech Engineering
- Frontend: Angular for web, Swift for iOS, Java for Android
- Backend: Node.js APIs deployed on Oracle Cloud infrastructure
- Security: Role-based access controls, encrypted data flows, and audit logging
- CI/CD: GitHub Actions with automated deployment to staging and production
3. Seamless User Experience
- Employee App: Real-time balance, contribution history, performance tracking, goal-based savings
- Employer Portal: Bulk user management, auto-payroll integration, company-level analytics
- Multi-language Support: Full Arabic and English UX with RTL layout support
A Fintech Partnership Driving Real Impact
Veroke’s end-to-end delivery helped Thrift Plan transform a high-potential idea into a secure, scalable, and award-winning fintech platform. By solving a real need in employee savings and benefits, the solution has created lasting value for both enterprises and the workforce in Saudi Arabia.
As the platform continues to expand across the MENA region, Veroke remains a committed technology partner, supporting new features, enterprise onboarding, and compliance updates.
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