SUCCESS STORIES
Spada
Spada is a funky sparkling water brand that’s bold, refreshing, and unapologetically different.
Built for those who don’t follow the crowd, Spada serves more than just fizz; it serves personality.
Meet Spada
Spada is a Saudi-based sparkling water brand that isn’t afraid to break the mold. With a playful and culturally resonant approach to branding, Spada has crafted an identity that’s bold, witty, and unapologetically fun. When Spada set out to bring this rebellious spirit into the digital realm, they needed more than just an online store. They envisioned an immersive bilingual eCommerce website that could capture their unique tone and engage a growing community of fans.
App Gallery
At a glance
Solutions:
- Web Development
Techstack:
- Backend: Node.Js
- Frontend: Angular.Js
- Hosting: Amazon Web Services
Context: The Challenge
Turning Spada’s creative vision into an interactive web experience came with several challenges:
➔ Capturing the brand’s voice in two languages: The website had to authentically reflect Spada’s tongue-in-cheek, culturally nuanced tone in both Arabic and English.
➔ Building unique interactive features: Our client didn’t want a run-of-the-mill online store. They envisioned custom flows to engage their audience:
- Promo code gamification: A feature for generating unique promo codes with tiered rewards, turning discounts into a fun game rather than a bland coupon.
- “Secret Club” membership: An exclusive club sign-up experience where fans complete a detailed questionnaire to join Spada’s Secret Club, unlocking insider perks and content.
- “Help Us” challenge page: A participatory section where users can submit ideas and even upload media to contribute to Spada’s future products or campaigns, with rewards for top contributors.
➔ Mobile-first user experience: With roughly 70% of visitors expected on smartphones, the site needed a responsive design that felt smooth and engaging on smaller screens (without compromising the desktop experience for the other 30%).
➔ Seamless integration with Zid: The new platform had to sync with Spada’s existing Zid eCommerce system so that product management, order fulfillment, and customer service could continue in one unified workflow. Any solution would need to plug into Zid’s APIs and data models without a hitch.
The Solution
Veroke answered Spada’s call with a full-stack solution, working closely with Spada’s team to ensure every pixel and feature aligned with their vision. The project started with UX/UI design; edgy graphics, witty copy, and local cultural references gave the site a unique Spada feel.
Veroke’s designers built the interface to toggle effortlessly between Arabic and English. A mobile-first approach was central to the design process, guaranteeing that the experience felt just as engaging on a smartphone as on a desktop.
Under the hood, Veroke’s developers implemented a suite of custom modules to bring Spada’s unique ideas to life:
- Product Catalog: A sleek catalog showcasing Spada’s sparkling water offerings (e.g. 250 ml packs), with intuitive browsing and quick add-to-cart features.
- Subscription Packages: Flexible subscription options (monthly, quarterly, annual) that allow loyal customers to get their Spada water delivered regularly, managed via a user-friendly subscription portal.
- Secret Club Onboarding: A dedicated section for Spada’s “Secret Club” where users can apply to join by filling out an engaging, multi-step form. This flow captures member details and interests, laying the groundwork for a passionate community.
- Promo Code Generator: A gamified discount system that lets users create and redeem unique promo codes. The site automatically handles code generation and tracks redemptions, with tiered prize levels to make promotions feel like a playful challenge.
- “Help Us” Challenge Page: An interactive submission portal where customers can help shape Spada’s brand. Users can send in ideas, text, or even upload images/videos for challenges posed by Spada (for example, suggesting a new flavor or marketing stunt). The backend securely stores these submissions and notifies Spada’s team to review entries and reward contributors.
- Content & Support Sections: Beyond commerce features, Veroke built out all the supporting pages for a rich brand experience – including an FAQ knowledge base to answer common questions, a media hub for videos and photos, contact forms for inquiries, and admin reporting tools to monitor site activity and user submissions.
- Zid Platform Integration: Every feature was engineered to work hand-in-hand with Spada’s Zid eCommerce backend. The website’s product catalog, orders, subscriptions, and customer inquiries all synchronize directly with Zid, meaning Spada’s staff can manage inventory, track sales, and assist customers through their familiar dashboard without missing a beat.
The Results
Spada’s new online platform launched successfully, earning immediate praise for how visually engaging and fun it is to use. The site delivers a smooth shopping experience on both mobile and desktop, while weaving in the quirky features that set Spada apart. As a result, what could have been a simple product website became an interactive hub for the Spada community:
- Community engagement: The site has become a place for fans to interact with the brand, boosting loyalty and time spent on the site.
- Gamified promotions: Turning discounts into a game has paid off. The promo code challenge spurred a surge in user sign-ups and repeat visits, as customers returned frequently to unlock new rewards.
- Streamlined operations: With the Zid integration, Spada’s team handles the influx of online activity with ease. Orders and customer data flow directly into their existing processes, reducing manual work and errors while speeding up fulfillment and support.
- Authentic brand voice: The website perfectly reflects Spada’s fun, rebellious personality. New and existing customers immediately recognize the brand’s voice online, helping Spada stand out as a digital-savvy, culture-conscious company in the market.
The Spada project showcases how a bold brand vision can translate into a standout digital experience through innovation and teamwork. Veroke took on Spada’s ambitious ideas and delivered a solution that was equal parts creative and technical. The success of this e-commerce platform lies in its blend of engaging design, custom functionality, and seamless integration. |
