Building a Seamless Wholesale Ordering Platform for B2B Buyers
TL;DR
- ProcureFlow, a leading wholesale supplier, was juggling multiple disconnected communication channels (calls, WhatsApp, Zoho, Qoyod), leading to inefficiencies and delayed responses.
- Veroke designed and developed a centralized digital platform with a Customer App, Admin Portal, and responsive landing site, built using Angular.js, .NetCore, and hosted on AWS.
- The new solution streamlined RFQs, enabled order reordering, improved inventory tracking, and centralized quote management — all while giving ProcureFlow real-time insight into operations.
- The customers now enjoy a unified ordering experience, while ProcureFlow teams operate with greater agility, clarity, and control over their wholesale operations.
Milestones of Transformation
Streamlined Customer Interaction
Quote-to-Delivery Optimization
Reduced Operational Complexity
Improved Customer Satisfaction
The Challenge: Managing Growth with Disconnected Tools
As demand from Business Customers (BCs) grew, ProcureFlow’s internal processes started to feel the strain.
- The team relied on an assortment of tools phone, WhatsApp, Zoho, and others, just to handle everyday quote requests, orders, and updates.
- This fragmented workflow slowed down their responsiveness and made it hard to maintain visibility across active orders, inventory status, and client needs.
- They needed a single, digital platform that could unify everything.
- One that could simplify ordering for their customers and give their internal team full control of product, order, and financial management in one place.
Build a Scalable Digital Infrastructure for Wholesale Commerce
ProcureFlow approached Veroke with a clear goal to digitize and streamline how they serve their BC clients. This meant:
- Allowing customers to place RFQs and repeat orders with just a few taps
- Giving a centralized portal to manage products, orders, pricing, and communications
- Eliminating redundant workflows and improving overall operational visibility
With our background in custom enterprise software and digital ordering systems, we were brought on as their strategic technology partner to make it happen.
Here’s How We Delivered
1. Discovery and Blueprinting the New Experience
We started by sitting down with both stakeholders and key team members at ProcureFlow to understand their workflows, roadblocks, and needs.
We created wireframes and user flows to ensure that both the Customer App and Admin Portal would solve real-world pain points not just look good on paper.
- Veroke engineered a powerful backend in .NetCore with MSSQL, paired with a responsive Angular.js frontend.
2. Full-Stack Development and Integration
We deployed the system securely on AWS, optimizing for scalability.
Key development highlights:
- Customer App: It allows business customers to submit RFQs, reorders, and track their order history.
- Admin Portal: Empowers ProcureFlow to manage quotations, update product catalogs, and analyze business performance.
- Landing Site: Acts as a digital storefront to educate and onboard new clients.
What Changed After Launch
1. Unified Ordering Experience for Customers
BCs can now place and manage orders without needing to call or message across platforms. Everything is handled in one clean, mobile-friendly interface.
2. Operational Control and Agility for the B2B Team
From managing inventory to generating quotes, ProcureFlow now operates from a single source of truth. This clarity has helped reduce delays, minimize errors, and improve client satisfaction.
3. Stronger Business Intelligence
The Admin Portal’s analytics module gives insights into performance, allowing the team to plan inventory, monitor delivery timelines, and stay ahead of demand trends.
Setting a New Standard in Wholesale Digitalization
This project not only helped the client solve existing inefficiencies but also set them up for scalable growth. Their customers now interact with a professionally built system that mirrors the standard of service they aim to deliver.
By digitizing key processes and centralizing operations, Veroke helped ProcureFlow transition from reactive workflows to a proactive, data-driven model.
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