Transforming a Legacy Lab into a Scalable HealthTech Ecommerce Platform
TL;DR
- DoorLab’s (placeholder name due to NDA) outdated app lacked performance, ecommerce capability, and operational automation, limiting both growth and user trust.
- Veroke rebuilt the entire ecosystem, including native Android and iOS apps, a Node.js backend, and Angular-based frontend.
- Introduced ecommerce features like prescription-based test packages, real-time order tracking, and integrated logistics.
- Resulted in a 4x increase in order conversion, 85 percent faster rider dispatch, and a new revenue stream through bundled test offers.
DoorLabs Key
Performance Metrics
27%
Increase in basket conversion
85%
Faster rider dispatch
60%
Reduced order cancellations
4x
 Increase in order conversion
The Problem: A Legacy System Holding Back Growth
DoorLabs’ is a placeholder name used to maintain client confidentiality under a non-disclosure agreement (NDA). The client has been a trusted diagnostic service provider in Saudi Arabia for over two decades. Despite its strong offline presence and medical credibility, its digital platform was falling behind.
- The existing mobile application suffered from reliability issues, poor user interface, and limited functionality. Customers faced slow load times, frequent login issues, and a lack of clarity during the ordering process.Â
- Operations were heavily dependent on manual coordination. From order placement to sample pickup and report delivery, every process was disconnected, leading to delays, cancellations, and customer dissatisfaction.
- The client needed a full-scale digital transformation that could modernize their platform, support a growing user base, and offer a seamless experience to both patients and partners.
The Solution: From a Lab App to a Full E-commerce Ecosystem
The goal was to create a future-ready platform that aligned with DoorLab’s growing operational needs while making it easy for patients to order, track, and receive diagnostics services at home.
Our team focused on three critical pillars: performance, ecommerce capability, and operations automation. And we did a complete Technical Audit and Re-architecture.
- Conducted a full audit of the existing codebase and infrastructure
- Identified key performance bottlenecks and design flaws
- Rebuilt the backend using Node.js and modular microservices for better scalability
- Delivered a modern Angular-based frontend and native Android (Java) and iOS (Swift) apps
Milestones of Transformation
Shifting to a Personalized E-commerce Model
- Introduced a cart-based system with bundled tests and dynamic pricing
- Enabled users to upload prescriptions and receive package recommendations
- Integrated discount engines based on user history, promotions, and lab availability
- Added family profile management, allowing users to book tests for relatives in a single order
Logistics and Operational Automation
- Built a rider app to manage real-time sample pickups and route assignments
- Developed an admin portal to oversee test orders, rider tracking, and lab throughput
- Connected all systems to ensure automatic updates from order placement to result delivery
- Implemented SMS and push notification alerts to keep users informed at every step
Stability, Conversion, and Revenue Growth
- Login failures reduced by over 90 percent.
- App load times were optimized to under 2 seconds.
- Session lengths and task completions increased significantly.
- Basket conversion rates jumped from 7 percent to over 27 percent.
- Prescription-based package orders led to higher average order values.
- Abandonment rates dropped due to simplified checkout and offer visibility.
Operational Efficiency & Customer Retention
- Manual rider coordination was replaced with real-time tracking.
- Dispatch time was reduced from hours to under 45 minutes.
- The admin panel enabled centralized control and faster decision-making.
- New features like family accounts, real-time notifications, and a simplified test selection journey improved user satisfaction and word-of-mouth referrals.Â
A Stronger Platform, A Stronger Brand
Veroke’s transformation of DoorLab positioned the company as more than a medical diagnostics provider. It became a digitally-enabled healthtech brand, capable of serving both public and private healthcare sectors with modern infrastructure and customer-first thinking.
The modular system is now ready to support future features like doctor consultations, insurance integration, and home-based testing across the Kingdom.
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