CarDealster Veroke August 7, 2023

Empowering Automotive Sales Professionals with a VIN-Driven Mobile Utility

TL;DR

  • CarDealster set out to equip automobile salespeople and brokers in the U.S. with a mobile app that could simplify car information retrieval through VIN scanning.
  • Veroke delivered a native iOS app that allowed users to scan VINs using their camera, fetch NHTSA recall and manufacturer data in real-time, and securely share coupons and review requests with customers.
  • Apple VisionKit and AVFoundation were used for camera functionality, paired with robust validation logic to ensure accurate data from third-party sources.
  • The app helped reduce manual entry by over 90%, achieved a VIN recognition accuracy of 95%, and significantly improved daily efficiency for users.

Results That
Delivered Value

95%

VIN scan accuracy in real world usage

90%

Reduction in manual data entry

4.8+

Early App Store user rating

<2 Seconds

Average data retrieval time

The Client

CarDealster is a U.S.-based iPhone application designed to support vehicle brokers, small dealership owners, and independent automobile sales professionals.

  • The app was built with the mission to transform how these professionals interact with customers and access key vehicle information.
  • By offering tools like VIN scanning, instant access to recall and vehicle specs, review generation, and digital coupon sharing, CarDealster positions itself as a reliable mobile assistant.
  • Before working with Veroke, the client had a concept that was simple but technically demanding. They wanted users to be able to point their iPhone camera at a vehicle’s VIN and receive real-time and accurate data.

Streamlining Vehicle Data Access for Salespeople

The challenge lay in executing this vision without compromising reliability or security:

  • The app needed to capture VINs under different lighting and surface conditions using the iPhone’s native camera.
  • It had to instantly retrieve and validate third-party data, including recall information and manufacturer specs, with zero tolerance for inconsistencies.
  • Any user interaction involving personal data or external sharing had to follow Apple’s strict privacy guidelines.
  • The final product needed to feel lightweight, fast, and fully native to iOS.

Our Transformation Strategy

1. Discovery and Scope Alignment

Veroke’s team approached the project with a clear goal: eliminate friction and deliver a professional-grade app experience that works in real-world sales environments.

  • Conducted technical validation sessions with the client to assess third-party data sources and API reliability.
  • Mapped the ideal user flow from VIN scan to data display, identifying friction points and fallback paths.
  • Implemented a digital sharing module that allowed users to send review requests and coupons via iPhone contacts in just a few taps.

2. Engineering and Feature Development

Integrated Apple VisionKit and AVFoundation to enable fast, accurate scanning of VIN numbers through the iPhone camera, with support for both number and barcode formats.

  • Built fallback manual entry logic in case the camera couldn’t capture the VIN.
  • Developed data parsing and validation layers to ensure only complete and accurate records were shown to users.
  • Enabled real-time fetching of NHTSA recall data and vehicle specifications via secure API integrations.

3. Privacy and Performance

  • Followed Apple’s native app security guidelines to protect user and customer data.
  • Ensured all sensitive interactions used authenticated sessions and secure endpoints.
  • Optimized performance to keep data retrieval times under two seconds on average.

 

4. Tech Stack

  •  Frontend: Swift (iOS)
  • Camera & VIN Reading: Apple VisionKit, AVFoundation
  • UI: Plumber UI Kit
  • Backend & CMS: Custom CMS portal for managing coupons and content

5. The Results

Sales professionals using the app reported better engagement with prospects, improved productivity during customer visits, and faster access to critical vehicle information.

The app successfully became a pocket tool for decision-making at the point of sale.

Delivering Practical Utility with Real Business Impact

By transforming a simple idea into a well-optimized and functional product, Veroke helped CarDealster launch an app that directly supports the day-to-day needs of its user base. 

CarDealster now enables its users to work faster, build trust with customers, and eliminate unnecessary back-and-forth.

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