Empowering the Talent Booking Economy in KSA with a Seamless Artist-Organizer Platform
TL;DR
- Art Station set out to solve a major coordination gap in the Saudi event industry: families and organizers lacked access to verified performers, and artists had no centralized way to get gigs.
- We delivered a sleek, two-sided mobile app with a powerful backend, enabling users to browse talents, book services for private/public events, and manage real-time conversations.
- Phase-wise rollout: Started with private bookings, later expanded to government and commercial events.
- Defined clear UX categories for easy artist discovery, added live chat, and crafted a brand-positive design experience.
Art Station
Post Launch Impact
10K+
Early user sign-ups across KSA
30+
Talent categories available
4.8
Average app rating across Android & iOS
The Opportunity: Bridging a Market Gap Between Artists and Event Hosts
Saudi Arabia’s growing entertainment scene brought with it a surge in demand for live performers, from private family events to commercial restaurant gigs. But there was no reliable digital bridge connecting talent with event organizers.
Our client, recognizing this void, approached Veroke with a vision: to create a platform where artists could easily list themselves and where organizers could confidently find and book the right talent for their events.
The Solution: Our Client's Requirements
They needed a platform that could:
- Support two user roles (artists and organizers)
- Be visually appealing, mobile-first, and performance-optimized
- Offer real-time support for faster communication and trust
Our Transformation Strategy
Phase 1: Private Events Booking Rollout
We focused the MVP on individual users looking to hire artists for private family events, a popular and culturally significant use case in KSA. This allowed us to validate the core user journeys, including:
- Talent discovery by category
- Profile viewing with past work and reviews
- Instant booking and chat
Phase 2: Expansion to Public & Commercial Events
Once traction grew, we introduced new user types like government bodies, event companies, and commercial venues. The system scaled to include:
- Multi-party booking workflows
- Artist performance filters (e.g. Arabic music, DJs, stand-up comedy)
- Public profile visibility controls for talents
Robust Architecture for Future Growth
- Backend: Node.js with AWS cloud hosting for elasticity and reliability
- Frontend: Angular.js for web panels, Swift for iOS, Java for Android
- Chat & Booking: Real-time booking flow with chat integration for instant support
User Experience That Prioritizes Joy
- Designed the UI to feel positive and delightful, reinforcing the excitement of planning events
- Categorized talents into easy-to-explore sections like “Western Bands,” “Solo Artists,” and “Comedians”
- Added a live support chat button across booking stages to reduce drop-offs
Delivering Business Value & Brand Trust
Art Station’s launch saw strong early engagement from both artists and organizers. The smooth onboarding for talents, intuitive navigation for clients, and proactive customer support workflows established Art Station as a trusted brand in a traditionally informal market.
With performance-optimized apps and scalable infrastructure, Art Station is now equipped to evolve into a regional leader in event talent booking.
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