Veroke has signed a strategic partnership with HUM Network, one of Pakistan’s leading media and entertainment companies, to build an AI-first enterprise digital backbone for its next phase of growth.
The collaboration covers enterprise applications, workflow automation, system integrations, and AI-powered capabilities. These systems connect operations across the organization and give leadership a centralized view. Partnering with Hum Network extends Veroke’s focus on modernizing core technology for large organizations.
“ AI is already disrupting legacy media. And it is changing how audiences discover content and how platforms compete for attention. Companies that rent their infrastructure from global platforms hand over their data, their speed, and their direct audience relationships. They lose the ability to respond when algorithms and audience behavior shift.
We are building an AI-first digital backbone for HUM Network, one of the largest media organizations in the region. A complete digital foundation that connects their operations, data, and decision-making into one system. Infrastructure that keeps pace with the audience now determines who owns the relationship and who captures the revenue.
Technology has become the core capability that determines how media companies produce, distribute, and profit from content over the next decade.”
AQEEL ARSHAD – CEO, Veroke
A Global Shift Already Underway
Media and entertainment companies worldwide are accelerating investment in artificial intelligence and enterprise technology, from AI labs partnering directly with news publishers to global platforms such as Netflix and Spotify acquiring AI startups and building AI capabilities. Content remains at the center of the media business, but technology increasingly determines how efficiently it is produced, distributed, monetized, and personalized.
| $4.2t Projected Global E&M Revenue By 2030 (PWC) | 64% Media Leaders With GenAI In Production (Google Cloud) | 63% of Those Leaders Reporting A Revenue Increase |
Pakistan is Not Sitting This Out
Pakistan’s media industry has spent nearly two decades expanding its digital reach, with its music, dramas, and entertainment content becoming global hits, largely on technology infrastructure owned by international platforms. As artificial intelligence becomes the next interface for search and entertainment, owned infrastructure, owned data, and in-house AI capability are becoming necessary for Pakistani media companies to hold a meaningful place in the industry’s next phase.
| 150M+ Broadband Users Nationwide | 60% Internet Penetration In Pakistan | 20%+YoY Growth In Digital Ad Revenue (PACRA) | 54M HUM Network Youtube Subscribers |
Building The AI-First Digital Backbone
Veroke will design and build enterprise applications, workflow automation, system integrations, and AI-powered capabilities that connect HUM Network’s business operations, streamline processes, and support faster, data informed decision making across the organization.
The partnership marks Veroke’s continued investment in Pakistan, following delivery of enterprise technology across the Middle East and international markets. Work under the agreement is already underway, with initial capabilities expected to roll out across HUM Network’s platforms in the coming months.
About HUM Network
HUM Network is one of Pakistan’s leading media companies, operating television channels, digital platforms, and entertainment properties that reach audiences across Pakistan and international markets.