Launching a Bilingual, Gamified eCommerce Platform for Spada’s Bold Water Brand
TL;DR
- Spada, a Saudi sparkling water brand known for its quirky, rebellious tone, wanted more than an eCommerce site.
- Veroke delivered a custom bilingual platform featuring a slick catalog, gamified promotions, subscription management, a “Secret Club” onboarding, and interactive challenge pages.
- Designed mobile-first, the website was built to reflect Spada’s brand in both Arabic and English with seamless UX.
- The platform saw a 3x increase in mobile session time, 65 percent promo code redemption rate, and 25 percent subscription opt-ins in the first 90 days after launch.
Spada’s Key
Performance Metrics
3x
Increase in average session time on mobile devices
65%
Promo code redemption rate from gamified discount flow
25%
Buyers selecting recurring subscription plans
40%
Rise in return visits following promo and Secret Club launch
The Challenge: Building a Store with Soul
Spada wasn’t just another beverage company. It was a brand with edge, personality, and a strong cultural pulse. Their goal was to bring that character into the digital world without compromise. But that came with several challenges:
- Create an experience that reflected Spada’s witty, playful tone in both Arabic and English
Build more than a traditional online store, with interactive features that drove engagement - Design a fully responsive site that felt immersive on smartphones and intuitive on desktop
- Launch a scalable solution that could grow as the brand matured
The Solution: A Playful, High-Performance Platform with Depth
Veroke worked closely with Spada to design and develop a complete digital experience tailored to the brand’s vision. Every detail was planned to reflect Spada’s voice and culture while meeting technical and usability standards.
- The site was designed and developed in both Arabic and English.
- Interface design and tone were tailored for each language while keeping feature parity across the board. This helped the brand feel equally authentic and local across its diverse audience.
Our Transformation Strategy
1. Gamified Promo Code System
Instead of handing out flat discounts, Spada opted for a promo code engine that let users generate and redeem their own codes.
Each user interaction was tracked, and tiered rewards were unlocked based on activity. This gamified flow became a major source of repeat visits and brand engagement.
2. Subscription Management
Customers could subscribe to monthly, quarterly, or annual plans for recurring delivery. Veroke developed a user-friendly portal where subscribers could manage plans, pause deliveries, and view their history.
This drove a 25 percent opt-in rate within the first 90 days.
3. Secret Club Onboarding
A multi-step form invited visitors to join Spada’s exclusive “Secret Club.” The flow was designed to feel personal and fun, capturing user interests and preferences.
The backend securely managed the data and allowed Spada’s team to segment and communicate with their most loyal followers.
4. “Help Us” Challenge Page
Fans could submit ideas, content, or suggestions directly to the brand.
Whether it was a new flavor name or a marketing stunt, submissions were reviewed through a backend dashboard and rewarded. This gave users a sense of ownership and kept the brand community-driven.
5. Mobile-First, Scalable Stack
With 70 percent of Spada’s users expected to be mobile-first, Veroke built the experience around smartphone users.
From animations to navigation, every design decision prioritized mobile performance. The site was deployed on AWS and structured for future growth.
A Case of Bold Vision, Brought to Life
Spada’s platform could have been a simple store. But the brand wanted something more. By leaning into creativity and building custom features with technical depth, Veroke delivered a site that reflects Spada’s personality, builds community, and drives business value.
The result is a platform that does more than sell. It connects. It engages. And it makes every customer feel like part of something bigger.
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