Modernizing A Health & Wellness Platform to Serve 2M+ Users and More than 500 Daily Appointments
TL;DR
- Tabib Group’s monolithic backend and aging mobile apps caused frequent crashes, slow load times, and capped daily bookings at 100.
- Rebuilt core services on Ruby on Rails and Node.js microservices, rewrote native iOS (Swift) and Android (Java) apps, and delivered an admin dashboard with automated CI/CD and end‑to‑end QA.
- Integrated in‑app live chat and redesigned UX to streamline appointment flows, treating every customer as a priority and boosting session times.
- The app reached over 2M installs on App Store and 100K on Google Play with 0% crash rate and 1.2-second load times. Wareed Labs now processes 500+ daily appointments for users across 7-8 cities in the Kingdom, offering services in 12 functional wellness domains.
Tabib Group's Key
Performance Metrics
2 M+
App Store downloads and 4.7 avg rating
100K+
Google Play downloads and 4.8 rating
500+
Daily appointments (up from 100)
The Challenge: When Growth Exposed the Cracks
Since its launch in 2017, Tabib Group set out to simplify healthcare and wellness bookings across Saudi Arabia. Early adoption was strong, but stagnating development under their previous vendor soon showed its cost.
- The app suffered frequent crashes, sluggish load times, and a disjointed interface that frustrated users.
- Daily appointments plateaued at just 100, revenue stalled, and Tabib’s customer‑service team spent more time firefighting than innovating.
- The ambition to provide a seamless, cost‑effective marketplace was at risk.
The Solution: A Design‑First Revival
Veroke was entrusted to transform Tabib Group’s stagnant app into a high‑performance e‑commerce platform. Our mandate included:
- Stabilize the app environment (eliminate crashes, sub‑2 sec loads)
- Elevate user experience to boost completed bookings eightfold
- Monetize through exclusive offers and bundled packages
- Integrate 24/7 live chat for real‑time assistance
- Scale platform operations for ongoing feature delivery
Here’s How We Did It?
1. Discovery and UX Blueprint
- Workshops & Interviews: Engaged Tabib leadership, support agents, and end users to map booking journeys and pain points.
- Wireframes & Prototypes: Validated new flows for search, booking, and payments before development.
2. Technical Foundation and Performance
- Backend Migration: Combined Ruby on Rails for core business logic with NodeJS microservices for high‑throughput endpoints, layered with Redis caching.
- Automated CI/CD & QA: Deployed Jenkins pipelines and a dedicated QA team to run regression suites, reducing post‑release defects by 80%.
- Crash Monitoring: Integrated Sentry and New Relic to achieve real‑time visibility and drive the crash rate to zero.
3. UX‑First Mobile & Dashboard Development
- iOS & Android Apps: Rebuilt in Swift and Java, respectively, using a shared design system to ensure consistent UI and fluid navigation.
- Admin Dashboard: Developed on Ruby on Rails with React components, empowering their operations team to manage offers, view analytics, and triage requests.
- Live Chat Integration: Integrated a 24/7 chat widget that connected users instantly to support, lifting session duration by 30%.
4. Milestones of Transformation
- Stability and Speed: Crash rate fell from frequent outages to 0%, average load time improved to 1.2 sec, boosting session length by 18%.
Booking Surge: Daily appointments soared from 100 to 1000+, a 10× increase that directly fueled revenue growth.
User Growth and Satisfaction: Installs climbed to 2 M+ on iOS and 100K+ on Android; app‑store ratings jumped to 4.7–4.8
5. Key Transformations
- Operational Excellence : The admin dashboard and CI/CD pipeline slashed feature‑release time from months to weeks, and QA automation cut critical bugs by 80%.
Engagement & Conversion: Live chat drove a 25% uplift in conversions and a 40% reduction in checkout abandonment through one‑tap payments and targeted promotions.
Strategic Partnership That Keeps Growing
Veroke is proud to be the strategic technology for over 9 years and continues to manage platform operations, roll out new service verticals, and run UX experiments. Together, we’re expanding into new service categories, deepening personalization, and setting the standard for digital healthcare excellence in Saudi Arabia.
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